The International Red Cross and Red Crescent Movement has decided to sell merchandise in collaboration with the popular Finnish tableware brand Moomin Arabia at the store in the International Red Cross and Red Crescent Movement Pavilion at Expo 2025 Osaka-Kansai.

This collaboration was born from the similarities between the Red Cross Red Crescent, which works to resolve issues facing humanity on a global scale, and the Moomin story, which is about love, friendship, and togetherness, and the desire to do something for those in need.

The collaborative goods include mugs and mini plates, and for every item sold, one euro will be donated by Fiskars Moomin Arabia to the International Federation of Red Cross and Red Crescent Societies (IFRC) to be used for humanitarian relief activities.

About Moomin Arabia
Arabia is a tableware brand founded in 1873 in the “Arabia” district in the suburbs of Helsinki. It has been loved in Finnish daily life for about 150 years, and since the 1950s, the “Moomin Arabia” series has been developed in collaboration with the Moomins. Products featuring the Moomin characters have fans that transcend generations and are loved around the world.